Client: Cable & Wireless

Agency: G2 Joshua

This work won the £25 million Cable & Wireless account for Joshua. It was created when the cable TV and telephone market was in its infancy, and helped to establish Cable & Wireless as a major player in the UK. I was a Creative Director on the account for three years, until Cable & Wireless was bought out by Virgin Media.

Media: Press, posters, DM, inserts, door drops