Client: Dreamies (cat treats)

Agency: Arthur

Over 80% of dog owners give treats to their pets. But only 40% of cats receive regular treats. So we created a social media campaign that encouraged the nation’s cat owners to TREAT CATS FAIR! The Facebook page got over 60,000 likes and 2 million leaflets and samples were distributed in shopping centres around the country. The campaign is now 8 years old and people are still posting pictures and videos of their cats with the product.

Media: Social media, web content, sampling, staff and public engagement.