Client: McDonald’s

Agency: The Marketing Store

In the run up to the 2012 Olympics, mascots Wenlock and Mandeville did a personal appearance tour of the country. Kids were encouraged to power them to their next destination on a specially created interactive website. We gave away 10 million step-o-meters, jump-o-meters, running batons and bat and ball sets. Each one had an embedded counting device, so kids could measure their activity and record it online to create "Rainbow Power" for Wenlock and Mandeville.

Media: Online, ambient, giveaways, experiential