Client: Pedigree

Agency: G2 Joshua

What’s Your Dog's Thing? was a website we set up for Pedigree, to encourage people to share the "thing" that makes their dog unique. 10,000 loyal owners were send a DM pack, inviting them to create their very own Dog Blog. Other dog lovers could share stories, post pictures and get advice, and the site featured downloadable screen savers, Dog of the Month emails, and a calendar that you could personalise with pictures of your dog.

Media: Online, Social, DM