Client: PruHealth (Vitality)

Agency: Rapier

I created the launch work for the PruHealth Vitality rewards scheme. PruHealth were the first company to offer discounts to people who lead a healthy lifestyle. Customers were rewarded if they ate healthily and took some exercise. They could keep track of their progress on a specially-built website (these days there’s an app).

Media: Press, tube posters, ambient, web